E-commerce Advertising Insights

No coding. No developer. No waiting 3 weeks for IT. Just described what I wanted and it worked. Here's what changed.

Your creative isn't bad. It's just stuck in the wrong stage. After analyzing creative from dozens of eCom brands, I noticed a pattern.

Your best month might be your worst month in disguise. Here's how monthly reports lie to eCom brands that run product drops.

Most eCom brands don't have a physical store. If you do, it's the unfair advantage that dropshippers can't copy.

I see it every week in audits: 80% budget on Google Shopping, 15% on Search, 5% on Meta. And then they wonder why growth stalled.

We tracked €800k in revenue for a fashion brand over 6 months. The pattern was brutal: explosive launches followed by silence.

A €50 click on Google. Or €10 CPM on Meta with video. Which gets you more? Let's do the math.

I've been running paid media for e-commerce brands for years. I've seen what works. I've seen what doesn't. And for a long time, I kept most of it to myself.

The brands winning in 2026 aren't using fancy AI tools. They're doing the boring work that actually compounds.

The conventional wisdom says bid limits defeat smart bidding. But €500K/month accounts almost always have them. Here's what I'm seeing.

When you launch 5 campaigns to "test messaging", you're actually telling 5 conflicting stories to the same audience. No wonder nothing's working.

"We do nothing. We let Google do everything." That's what a freelancer told my client. 3 months later: €2,000 spent, €0 profit.

I resisted AI tools for a while. "It's just hype." Then I actually started using them properly. Here's what changed.